What Should a Service Advisor Say When a Customer Says It's Too Expensive?
What should a service advisor say when a customer says it's too expensive? Don't cut the price. The words to use instead, and why they work.
The Workshop Whisperer Blog
Pricing, profit, your team and getting your time back. Everything here comes from 13+ years in the industry, and from the owners who have already fixed the problem you're facing right now.

What should a service advisor say when a customer says it's too expensive? Don't cut the price. The words to use instead, and why they work.

How to stand out from other workshops without discounting: a better front counter, a text when the car is ready, and $5 extras customers remember.

Should you discount to win more customers? At 45% gross profit a 10% discount needs 29% more work. What discounting really costs and what to do instead.