The Workshop Whisperer is a business coaching company for auto repair shop owners. We have worked with more than 10,000 auto repair shops since 2014, across Australia, New Zealand, the UK, the USA and Canada, and generated over $175 million in additional profit for our clients. Every coach on our team is a current or former auto repair shop owner.
We work with one kind of business and nothing else. Auto repair shops, the people who own them, and the numbers that decide whether the doors stay open.
We saw auto repair shop owners drowning in overwhelm, battling low margins, high staff turnover, and never ending chaos. So we built a better way.
Today, we're the go to growth partner for ambitious auto repair shop owners - delivering a game changing blend of business advisory and consulting, strategic planning, coaching, and deep industry know how that drives real results.
No fluff. No slide decks full of theory. Straight-talking advice grounded in the realities of the shop floor.
Higher profits. A team that runs it without you. Less stress. We do not only help you grow, we help you build a business that supports the life you actually want.
A bigger business is not the goal, a better life is. Our systems are designed to give you the hours back, not chain you to a bigger version of the same week.
Our clients raise labour rates without losing customers, lift billable hours, recover declined work and fix parts margins. The Engine Room clients add $250,000 or more within 18 months and work toward 20% net profit. Over 13 years that has added up to more than $175 million in additional profit across the shops we coach.

At Workshop Whisperer, our mission is simple:
Elevate the auto repair industry by giving auto repair shop owners what they need to build profitable, sustainable, and freedom-driven businesses.
With the right tools, coaching, and support, we believe every auto repair shop owner can create success, without burning out or giving up everything else that matters.
"Why isn't anyone coaching auto repair shop owners for the real world we work in?"
Rachael Evans founded The Workshop Whisperer in 2014 after turning around her own struggling auto repair shop. Tired of one-size-fits-all business advice, she built a system for the challenges an auto repair shop actually has.
What began as a one-on-one coaching practice grew into a movement, helping thousands of auto repair shop owners change not only their bottom line but their future.
Today, The Workshop Whisperer is a mission led organisation providing business advisory and consulting, business management advisory, and strategic planning services with a bold vision to reshape the future of auto shop ownership for the better.

We do not do band-aid fixes. We help you lift the business quickly, and hold it there.
You will hear what you need to hear, because we are here to get you unstuck rather than to make you comfortable.
Our strategies were born on the shop floor. Tested, proven and repeatable.
Action beats intention every time. We help you take the right step now rather than wait for the perfect time.
We help auto repair shop owners become leaders, building businesses that give financial, personal and lifestyle freedom.
We work in one industry. Every benchmark, every system and every coach is built for auto repair shops and nothing else.

Across Australia, New Zealand, the UK, the USA and Canada. Real auto repair shop owners, named, with their shops on screen, saying what actually changed and what it cost them to get there.
We would rather you heard it from them than from us.
Meet the owners↗
Build the foundations. Delivered online so you can join from anywhere, and it includes one-on-one coaching on demand with a coach who is a current or former auto repair shop owner.
Learn about the Academy↗
Change how the whole business runs. One-on-one coaching on demand, group sessions over Zoom, and three two-day intensives a year.
See how the Engine Room works↗The Workshop Whisperer is a business coaching company working exclusively with auto repair shop owners. We have coached more than 10,000 auto repair shops since 2014 across Australia, New Zealand, the UK, the USA and Canada.
Yes. Auto repair shops go by a few names. Mechanics workshop, mechanic workshop, mechanical workshop, automotive workshop, mechanical repair shop. If you fix cars for a living and you own the business, we work with you.
Three things. Every coach is a current or former auto repair shop owner, so the advice comes from the shop floor rather than a textbook. We work exclusively in auto repair, not small business generally. And we use financial benchmarks built for this industry that nobody else publishes.
That is most of the work. Pricing and labour rates, parts margins, billable hours, declined work recovery and the numbers that sit behind them. Rachael Evans can usually find where profit is leaking from the top section of a profit and loss.
Yes. Superstar Service Advisor is the only online service advisor training program in Australia and New Zealand. In Australia and the UK that role is usually called a service advisor or service adviser. In the United States the same job is often called a service writer.
It is built around the Expert Selling System, which trains your advisor to present the work, hold the price and convert the inspection, without more cars, more marketing or more hours from you. 13 self paced modules with lifetime access, so you can put every advisor you ever hire through it. Rachael teaches the role, the numbers and the selling. Dean teaches objections and conflict.
It lifts the average repair order, converts more of the work your technicians already find, cuts discounting, and gives your advisor the three KPIs they own so the business has its best chance of hitting its gross profit benchmark.
Everything we do is delivered online, so you can join from anywhere.
If you have one problem you want fixed, we have low cost programs you can start today, self paced with instant access. Superstar Service Advisor, for the person at your front counter. Ultimate Team Advantage, to train your whole team. No More Bad Hires, a complete recruitment system. The 4 Day Work Week, to move your shop to a 4 day week without losing profit or customers.
If you are ready to build the foundations of the business, or you are serious about growing your profit and living a better life, we have two coaching programs. Auto Superstars Academy for auto repair shops under $50,000 a month, and The Engine Room for auto repair shops over $50,000 a month.
Both are delivered online, so you can join from anywhere, and both include one-on-one coaching on demand with a coach who is a current or former auto repair shop owner. The Engine Room also runs group sessions over Zoom.
Rachael Evans is the founder and CEO of The Workshop Whisperer. She built the business in 2014 after turning around her own struggling auto repair shop. She is the author of three books for auto repair shop owners: Poor to Profit, an auto repair shop owner's guide to financial success, TurboCharged, on taking an auto repair business from survival to success, and The 4 Day Work Week.
No. We coach auto repair shop owners across Australia, New Zealand, the United Kingdom, the United States and Canada. The programs are delivered online.
It depends on the size of your auto repair shop. Under $50,000 a month, Auto Superstars Academy builds the foundation. Over $50,000 a month, The Engine Room changes how the whole business runs. If you want to fix one thing first, start with Superstar Service Advisor.
The #1 book for auto repair shop owners. Rachael's blueprint for financial success in your shop.
Get the book↗Our free Facebook group for auto repair shop owners.
Join the group↗Join Our Free Facebook Group For Auto Repair Shop Owners, Your Profitable Auto Repair Shop
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